Organizational culture
Organizational culture is created by the dominant coalition, especially by the founder or CEO of an organization, and public relations managers do not gain influence if their values and ideology differ substantially from that of the organization.ional culture is created by the dominant coalition, especially by the founder or CEO of an organization, and public relations managers do not gain influence if their values and ideology differ substantially from that of the organization. Organizational culture is also affected by the larger societal culture and by the environment. It affects public relations in the long term by moulding the world view of the public relations functionand thus influences the choice of a model of public relations within an organization.
Franchise for Business
An alternative to forming your own business from scratch is to
purchase a franchise. Franchising is a method of doing business
whereby a company or we said the franchisor grants to others of the
the franchisees the rights to produce, sell, distribute, or market the
company’s products or services. In so doing, franchisees are permitted
to use the franchisor’s name, trademarks, reputation, procedures, and
selling techniques. To obtain these rights, each franchisee agrees to
pay the franchisor a sum of money (the franchise fee), a percentage of
annual gross sales, or both.
Many franchisees agree to purchase equipment or supplies from the
franchisor as well. Franchisors view franchising as a way to expand
their businesses without having to rely on loans or stock issues to
raise capital. In addition to providing expansion capital, franchisees
generally can be counted on to bring high levels of energy and
commitment to the company, particularly if the going gets rough.
Developing a corporate culture
At the same time that you are building your business, you must also be
developing its corporate culture, the combination of values, ethical
standards, beliefs, and attitudes that the business strives to uphold.
Despite the name, it isn’t necessary to be a corporation to have a
corporate culture. Every business has one whether the people in the
business realize it or not. A good corporate culture inspires
employees, guides their efforts, and unifies their actions. A bad
corporate culture creates dissension and leads to employee apathy and
poor customer service.
Your corporate culture is critical because it provides a framework
showing employees which actions and behaviors will be rewarded and
which ones won’t. Though often difficult to define or describe,
corporate cultures are easily recognized in the way that businesses
conduct themselves, how they treat their employees and customers,
their product offerings and promotions, and even such minute details
as how the telephones are answered and the assignment of office and
parking spaces.
Autocratic management and Democratic management
Business owners who use an autocratic management style keep most of
the authority to themselves, making decisions without consulting
others. More inclined to give orders than to seek advice, they
generally adopt a take-charge approach to management. When the
situation calls for fast, decisive action, they are ready to move. The
autocratic management style works best in fast-paced, volatile
industries where there isn’t time to confer with others and in
situations where employees lack experience or motivation. The drawback
to this style is that it can generate resentment and frustration among
workers who feel that their input is being ignored. Furthermore, by
making all the decisions alone, entrepreneurs can end up limiting
their businesses growth potential by failing to develop the employee
management talent needed to run a larger operation.
A democratic management style gives employees a much greater say in
decision making. Rather than making unilateral decisions and expecting
employees to carry them out, the democratic entrepreneur encourages
employees to get involved in the process. Business owners who take a
participative approach to managing delegate authority whenever
possible but retain the final right to approval. The democratic
management style works best with employees who have strong job skills
and require only minimal supervision. Among its advantages are the
feelings of belonging, pride, and commitment it can instill in workers
and its ability to tap employees’ ideas and ingenuity for the good of
the business. The main disadvantages of this management style are the
time it takes to get employees’ input and the weakening or watering
down of decisions that can occur in reaching consensus.
inspiration, you may be surprised at how many different businesses appeal to you.