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Advantages of Doing Business Online

The fact that you’re online means that you enjoy advantages over businesses operating solely in the bricks-and-mortar marketplace. E-mail, blogging, and the Internet in general give you much better access to your customers and there’s no equivalent in the offline world. You also have access to services such as search engines that can help you find suppliers and do business research and marketing. This chapter provides you with a user friendly overview of the many new opportunities available to you when you start an online business, including tools, services, and opportunities for partnering so that you can advertise your new business in ways that help you succeed without breaking your budget.

Sometimes, a big step toward success is simply being aware of all the opportunities available to you. The worst reason you can have for going online is simply that ‘everybody’s doing it’. Instead of focusing on one way of advertising or selling, take stock of all the aspects of online business that you can exploit. Then when you create your Web site, select a payment option, or set up security measures, you’ll do things right the first time around. The next few sections describe some advantages you need to make part of your business plan.