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Organizational culture

Organizational culture is created by the dominant coalition, especially by the founder or CEO of an organization, and public relations managers do not gain influence if their values and ideology differ substantially from that of the organization.ional culture is created by the dominant coalition, especially by the founder or CEO of an organization, and public relations managers do not gain influence if their values and ideology differ substantially from that of the organization. Organizational culture is also affected by the larger societal culture and by the environment. It affects public relations in the long term by moulding the world view of the public relations functionand thus influences the choice of a model of public relations within an organization.