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Export Import

If you decide to move into the international marketplace, then you need to choose your entry strategy. There are a number of strategies you can use, each one requiring a different level of investment and risk.

The quickest way to enter the international marketplace with the
smallest investment of capital and the least risk is through exporting
and importing. Selling your goods and services to buyers overseas or
bringing foreign-made products into the United States. The most common
entry strategy, this move is often prompted when a business starts to
receive requests for product information from foreign buyers or
discovers a product overseas that its U.S. customers might like.
Whether handled on a limited basis by your business itself or on a
wider scale through foreign agents and distributors, this method is
easy to employ. Also, because any losses are limited to the value of
the goods themselves, the level of risk is minimal.