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Developing a corporate culture

At the same time that you are building your business, you must also be
developing its corporate culture, the combination of values, ethical
standards, beliefs, and attitudes that the business strives to uphold.
Despite the name, it isn’t necessary to be a corporation to have a
corporate culture. Every business has one whether the people in the
business realize it or not. A good corporate culture inspires
employees, guides their efforts, and unifies their actions. A bad
corporate culture creates dissension and leads to employee apathy and
poor customer service.

Your corporate culture is critical because it provides a framework
showing employees which actions and behaviors will be rewarded and
which ones won’t. Though often difficult to define or describe,
corporate cultures are easily recognized in the way that businesses
conduct themselves, how they treat their employees and customers,
their product offerings and promotions, and even such minute details
as how the telephones are answered and the assignment of office and
parking spaces.